Reimagining the Future Through a Century of Legacy
Willys-Overland shaped the past.
Now we are shaping what comes next.
The revival of Willys is not about nostalgia — it’s about using a century of engineering, design and cultural relevance to inspire a new generation of mobility.
Heritage Parts & Collectibles
We are building a global licensing ecosystem for official Willys-Overland heritage products — from historically accurate parts and military replicas to premium collectibles and limited-edition releases.
Our goal is to restore authenticity, preserve craftsmanship, and connect a new generation to one of the most iconic brands in automotive history.
Brand Partnerships & Strategic Collaborations
As Willys-Overland reenters the global stage, we are opening doors for collaborations with manufacturers, design studios, technology partners and entertainment brands.
From co-branded projects to EV platform research, our focus is to expand the legacy through partnerships that combine heritage authenticity with modern innovation.
Design & EV Concept Platforms
Our design team is developing the foundations for future electric concept vehicles inspired by the timeless lines, proportions and spirit that defined Willys-Overland.
This is not retro styling — it’s a forward-looking reinterpretation of utility, simplicity and robustness for a modern, electric world.
The DNA is historic.
The technology is tomorrow.
The future of Willys-Overland is a bridge between what endured and what is yet to be created.
For Strategic Partners & Investors
Willys Overland Company LLC is structuring the long-term revival of one of the most influential names in automotive history. Our approach is built on three pillars: heritage licensing, design innovation, and future EV concept development inspired by the original Willys philosophy of simplicity, utility and timeless form.
This is not a nostalgic project.
It is a forward-looking brand strategy backed by global recognition, strong cultural equity and a collector community that has kept Willys alive for decades — even without a corporate entity.
We are currently exploring:
• Equity partnerships with accredited investors and mobility-focused funds
• Licensing collaborations with manufacturers, design studios and heritage brands
• Co-development opportunities for EV platforms, restomod projects and concept vehicles
• Media, documentary and storytelling partnerships to expand Willys’ presence worldwide
Our goal is to position Willys-Overland as a 21st-century brand rooted in authenticity, supported by heritage, and powered by design-led innovation.
Strategic partners, OEMs, suppliers, venture groups and collectors are invited to initiate contact for private materials, investment discussions, and special project briefings.
Be part of the revival.
The next chapter of Willys-Overland begins with those who understand its past — and can see its future.
About Us
Willys Overland Company LLC is a Delaware-based independent initiative dedicated to reviving one of the world’s most iconic automotive names. By combining heritage preservation, licensing, design innovation and future EV concepts, we aim to bring Willys-Overland back to relevance in the modern mobility landscape. A legacy built over a century now returns with purpose and vision.